Paleo? Really?

If one more person at work asks me if I am “On Paleo” I might scream. No, its not a drug, it is the newest Fad Diet. And everyone know that Fad Diets come with groupies. This diet is not different than the others in that it tells you that restricting certain foods will make you lose weight. No shit, Sherlock.

The Paleo diet maintains that healthiest way to eat is to avoid the ground grain products that were unavailable to our cave man ancestors. People all over the world are changing the way they eat because some dude name Dr. Loren Cordain. PhD, of course. I think he’s a total nut who is selling folks a bill of goods.

Author Laura Miller agrees with me. At least about the diet. She states that thinking the human species hasn’t evolved in billions of years is just plain silly. Humans (and animals) have been evolving and changing for a really long time. She also points out that many species evolve quite quickly (humans being one of them) so basing a diet on “science” of evolution doesn’t hold water. Think about it. Humans have been grinding grains for close to 40,000 years – that’s a really long time to not get used to something. There are a great deal of foods that are included on the Paleo Diet that were NOT around in the hunter gatherer time. Foods such as the Brussel Sprout are only a few hundred years old. They were first … Read the rest

How To Run An Effective JV

Has your joint venture taken off yet? Or are you and your JV partner still struggling to get noticed or even find that special niche? Joint ventures are a great way to promote a business idea with double the experience and double the resources. But without the right marketing strategy, your JV may sit stagnant with flimsy profits.

How can you give more oomph to your JV marketing and promotion? Take these marketing tools into consideration and put them into practice. You may find that your JV will start flying instead of coasting.

Joint Venture Design

What is your JV design? You should have a marketing design and theme for your business product. Here are some design elements to consider:

Color – What is your color scheme? Use colors that evoke emotions. For instance, reds are passionate, vibrant colors, while blues are subtle and more subdue. Use colors that promote your JV business idea best.

Logo – Does your JV have a logo? If you are jointly manufacturing a product or performing a joint service, you should consider having a professionally designed logo to add to all your promotional materials.

Graphic Standards – Does your promotional material have consistent graphical standards such as fonts, colors, and themes? Your promotional material will be taken more seriously when your graphics are consistent and professional looking.

JV Advertising

Where do you advertise your joint venture product or service? Are you marketing on a local, regional, or national level? The methods you use to … Read the rest